{"id":17935,"date":"2025-08-14T20:13:30","date_gmt":"2025-08-14T20:13:30","guid":{"rendered":"https:\/\/www.enterprisemanagement.com\/?post_type=es_team&#038;p=17935"},"modified":"2025-12-16T17:20:13","modified_gmt":"2025-12-16T17:20:13","slug":"parker-hathcock","status":"publish","type":"es_team","link":"https:\/\/www.enterprisemanagement.com\/team\/parker-hathcock\/","title":{"rendered":"Parker Hathcock"},"content":{"rendered":"\n<p><br>Parker leads the IT service operations (ServiceOps) practice at EMA, focusing on the convergence of IT service management (ITSM), IT operations management (ITOM), IT asset management (ITAM), enterprise service management (ESM), end-user experience, and AIOps in ways that help enterprises align business and technical objectives to deliver service excellence.<\/p>\n\n\n\n<p>With over a decade of senior-level experience in product marketing, competitive research, and analyst engagement, Parker led teams in enterprise information management, process automation, discovery, observability, and digital accessibility at top companies, including Dynatrace, Redwood Software, and others. Parker brings a unique client-side perspective to EMA research, having worked extensively with EMA and other analyst firms in his communications and product marketing roles at enterprise technology vendors. The experience provides him with deep insights into how organizations engage with analyst research and implement complex technology solutions.<\/p>\n\n\n\n<p>In his spare time, Parker enjoys gardening, music, and reading.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M.L.S., The University of Oklahoma<\/li>\n\n\n\n<li>B.A., History, Georgia State University<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n<div class=\"gb-container gb-container-75f7b1a2 section-my alignwide\">\n<div class=\"gb-container gb-container-0767a955\">\n\n<p class=\"has-text-align-center h6 has-white-color has-text-color has-link-color wp-elements-143b5a96b5e1b2787386200d96ca9e28\" style=\"padding-right:40px;padding-left:40px\"><strong>Primary Coverage<\/strong>: <a href=\"https:\/\/www.enterprisemanagement.com\/coverage-area#serviceops\/\">IT Service\/Operations (ServiceOps)<\/a><\/p>\n\n\n<div class=\"gb-container gb-container-43addc70\">\n\n<p class=\"has-text-align-center h6\"><strong>Secondary Coverage<\/strong><\/p>\n\n\n<div class=\"gb-container gb-container-8c860fdf\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-9c8d05dd\">\n<div class=\"gb-grid-column gb-grid-column-0d8fa10f\"><div class=\"gb-container gb-container-0d8fa10f\">\n<div class=\"gb-container gb-container-f553395c\">\n\n<ul class=\"wp-block-list\">\n<li>AI Applications in Asset, Service, and Operations Management<\/li>\n\n\n\n<li>AIOps<\/li>\n\n\n\n<li>Digital Customer Experience (DCX)<\/li>\n\n\n\n<li>Digital Employee Experience (DEX)<\/li>\n<\/ul>\n\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-6b3713c2\"><div class=\"gb-container gb-container-6b3713c2\">\n<div class=\"gb-container gb-container-103e866c\">\n\n<ul class=\"wp-block-list\">\n<li>IT Operations and Infrastructure<\/li>\n\n\n\n<li>IT Service Experience and Automation<\/li>\n\n\n\n<li>IT Service Value<\/li>\n\n\n\n<li>ITSM\/ITOM Convergence and Strategy<\/li>\n<\/ul>\n\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-7546484f\"><div class=\"gb-container gb-container-7546484f\">\n<div class=\"gb-container gb-container-4c888436\">\n\n<ul class=\"wp-block-list\">\n<li>Knowledge Management and Search<\/li>\n\n\n\n<li>Observability<\/li>\n\n\n\n<li>Organizational Transformation for Service Delivery<\/li>\n\n\n\n<li>Service Desk<\/li>\n\n\n\n<li>Service Management Platforms<\/li>\n<\/ul>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-4cc0b242\">\n\n<h2 class=\"wp-block-heading h5\">Coverage Definition<\/h2>\n\n\n\n<div  class=\"es-ema-feature \">\n    <div class=\"es-ema-feature__content\">\n        \n\n<p class=\"mb-0\"><strong>IT Service\/Operations (ServiceOps)<\/strong>&nbsp;encompasses intersections and innovations across ITSM\/ESM, ITOM, AIOps, asset management, end-user experience, and business context as they interact to deliver excellence in digital service.<\/p>\n\n\n    <\/div>\n<\/div>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Parker leads the IT and business services practice at Enterprise Management Associates (EMA), focusing on the convergence of IT service management (ITSM), enterprise service management (ESM), IT operations management (ITOM), AIOps, asset management, end-user experience, and business outcomes.<\/p>\n","protected":false},"featured_media":17941,"template":"","team_category":[107,109,108],"team_tag":[],"class_list":["post-17935","es_team","type-es_team","status-publish","has-post-thumbnail","hentry","team_category-analyst","team_category-contributor","team_category-team","coverage_area-business-service-management","coverage_area-it-service-operations-serviceops"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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